AKA our Value Proposition, these are some of the things we've found useful to share when chatting to customers about why PostHog is different and better than our competitors.
A single place to view all of your user data
With disparate tools, it's hard to get an understanding of your users both individually and at an aggregate level. By integrating a range of products into one platform we provide a greater picture of our customer's users. Common cross-product use cases are:
- When looking at a conversion funnel, click a dropped off segment of users to view their session replays. This helps you understand potential friction/interface issues.
- After launching an experiment, click to see the session replays of users experiencing a specific variant, showing you whether your users are experiencing it as intended.
- Create a survey tied to an experiment (via the feature flag), letting you gather qualitative feedback from users who are experiencing this new feature for the first time.
- Attach revenue data stored in our data warehouse from Stripe to product analytics to see behaviors which drive revenue acquisition and growth.
- Use Heatmaps to identify potential dead zones on your website, roll out a no-code experiment with your conversion funnel as a goal.
Consolidated pricing
As we have a low price point and can help replace a number of disparate tools they may be running customers are highly likely to save versus the cost of running multiple tools in parallel:
- We are competitive for each of our individual products
- You only need to pay for 1 Teams or Enterprise plan versus 5 or 6
- We make it easy to buy from us, and once you're done you don't need to run multiple vendor procurement processes for additional tools
A great buying and product experience for large enterprises
It’s easy to fall-back on the magic we create when using multiple products, but positioning for startups and enterprises can be very different. For some enterprises, anything other than the single product they have come in for would be project-killing, scope creep. Our typical, multi-product talk track doesn’t always work here, so it's worth focusing on the more philosophical points such as:
- Everybody codes
- Transparent pricing
- Engineers talk to customers
- We ship any missing features fast
That being said, there are still individual product and feature nuggets that enterprises in particular like:
- HoqQL
- Group analytics
- Debug mode
- Annotations
- Event & property correlation analysis
- Edit SQL directly
- Subscriptions
- Notebooks
- Direct access to underlying data (SQL & API)